Buying Season is once again upon us, and this time, with the power of technology, we thought we'd take you with us!
We can't give away too much (The designers like to keep their collections TOP SECRET until it's time for the grand reveal), but we can show you a sneak peak of what's to come for your Autumn/Winter 2018/19!
Just two appointments, and a cheeky spot of lunch, took a whole day to select and submit, so it's safe to say the buying season can be a slow, tiring (just check out Jade's face at the end of the day compared to the beginning!), and overall quite difficult process. Trying to make sure we anticipate what our customers want in six months time, while staying true to the Arabella brand as well as the unique, individual signature elements of each and every designer is an equation that takes some serious consideration. Even after our appointments are over, we go back to the drawing board to assess our decisions and edit each buy according to extensive research and discussion.
Then we have the agonizing wait for the stock to arrive - pieces that we cannot wait to get our hands on! By the time the delivery dates are upon us, most of the pieces are a distant memory, and so the delight and thrill when we tear open the packages can only be compared to that of a child on Christmas Day! The joy continues for us as we get to share our precious cargo with you all, taking pleasure from your enthusiasm and approval.
And then the cycle begins again.
Snap Shots of the AW18/19 Buying Journey So Far...
FASHION, LIFESTYLE, CONCEPT STORE