Celebrations have been in full swing this weekend, after the much anticipated launch of our brand new website, which went LIVE on Friday!
If you missed it, check it out: arabella.uk.com
This has been a work in progress for a while. As our online business has grown significantly, and after listening to your valued feedback, coupled with our own ideals and goals, we have revived and refreshed our online store (hopefully making the retail experience an even more enjoyable one!)
Needless to say, we are less than a week in, so we are still in the process of tweaking and perfecting to iron out any teething issues, so please bear with us - your continued support has been, as always, incomparable and so well received.
If you missed Fridays LIVE Episode, I implore you to take half an hour out to get comfy with a cup of tea (OR GIN), as it had our biggest reaction to date! The celebration spirit was definitely with us: otherwise described as 'getting merry on camera and having a whale of a time'. The outfits were some of the best of the season so far, after an incredible Black Label delivery, with winter knitwear and luxurious scarves the main theme of the night.
SPOILER ALERT: Jade did make it into work on Saturday, ready to continue the celebrations, although as you can see, it was touch and go for a while!
After we'd successfully coaxed Jade away from the Champagne bottle, we had a fantastic weekend, with so many of you making the most of our PRIZE GIVE AWAY! In fact, so many of you placed orders, that Monday became an episode of 'CARRY ON POSTING'. If someone made a 'Fly on the Wall' documentary at A R A B E L L A HQ it would be comedy gold. Imagine a team of four, wrapping and packing at speed, negotiating prizes for each parcel, while simultaneously recording a vlog and serving in store customers...
Watch the vlog for a little insight. Needless to say we did miss the post collection deadline, so like a team of Santa's lesser equipped post elves, the four of us ran (yes ran), across Nantwich with SACKS of parcels and ill equipped lung capacity. The Royal Mail staff had quite a fright as we dived through the door, panting heavily, sweat dripping from our brows with upwards of seventy parcels in tow. Add to this the fact that we were laughing uncontrollably at our own ridiculousness, by which time full hysteria had kicked in!
With that in mind, watch the vlog, which now takes on a whole new level...