This is a snap shot of life in the studio shooting our latest SS19 Collection...
It takes three people to shoot our beautiful collections, Jade as model and shoot director, an assistant, this week our lovely Lydia who does everything on location from steaming the pieces to dressing our model (hiding tags, adjusting the fabric, removing imperfections) and of course Paul, our photographer who works with absolute focus and passion to capture the best shot.
Friday Morning, we were preparing the shoot from 8am, loading the car with all the clothing, props and accessories needed for the mission...
The featured collections were Rundholz, Mama b, Elemente Clemente and Annette Gortz so we needed different styled shots for each look, including different shoe choices and accessories.
2.5 hours later, and we had completed our latest shoot.
The shoot itself is the most amazing fun, especially thanks to the often fun and edgy themes of our collections, lending themselves to creative poses that push the boundaries of a commercial photo shoot. The model is encouraged to show personality, character and female power - the mantra often ‘what would Debbie Harry do?’
Music choices for the shoot help to set the mood and inspire the poses- it’s surprising how intrinsic these elements are to the process- the music, setting and clothing literally transform the results. The compilation for Friday’s shoot was an eclectic mix- first, fast paced trance music to set the speed of the shoot- add some urgency so we could blast through the pieces.
But then a total juxtaposition- the soulful, poetic tones of Amy Winehouse to bring some attitude to the table. I wonder if you can guess from the images, which collections were inspired by which genre of music?
Post shoot the model and her assistant need a little break. I’d never given much thought as to how physically and creatively demanding the work of a model (and assistant stylist) truly is. To capture the best images, we’ve learned that movement is key. The sway or fold of the luxurious fabrics used by our clever designers is the magic that vindicates the high end price tags and such a huge appreciation for the collections that our clients demand. Therefore it’s a lot of pressure on us and our photography team to do these pieces absolute justice! New mantra - ‘no pressure Jade’. So movement is essential, and therefore our model swings around, walks up and down our imaginary catwalk, twirls and jumps and all manner of other wacky and often hilarious manoeuvres which result in the most striking shots.
By the end of it we are, pardon the lack of decorum, absolutely knackered!
Luckily we have approximately ten minutes sit down time on the journey back from the studio to the store... and breeeeeathe!
Midday, we are back in the store and ready for a busy afternoon launching our SS19 Mama b, and Gershon Bram collections! They say there is no rest for the wicked- they fail to mention there is no rest for the absolutely passionate about luxury style!
Finalising our slightly chaotic but absolutely exceptional day, we end on a high with our LIVE show, where we can share our passion for the new pieces with our totally dedicated fan base and clientele.
From the bottom of our hearts, we cannot thank you enough for supporting us through our journey and sharing our love of what we do. The kind words you all so often share with us is so gratifying - we’re so pleased you like what we do!
It is, as you can see, all in a days work!
FASHION, LIFESTYLE, CONCEPT STORE