I don't know about you, but we are so ready for spring here at Arabella HQ...
The hardest thing in the business is the agonising wait for the new collections.
We order our stock up to a year in advance, falling in love one piece at a time, and then turning our backs on it until it finally drops.
Sometimes, we forget about some of the best bits, and while we desperately unpack the deliveries, we unearth a surprise, like when you think you've lost one of your favourite pieces in the back of the wardrobe and then it turns up eighteen months later like a forgotten treasure.
The excitement within the store is electric. Working amongst a like minded fashion focused team heightens the buzz, as we share our favourites and start planning our own new wardrobes.
Every six months the store is given a new lease of life as the season's stock begins to arrive.
Spring/Summer always holds a special place in my heart as I'm drawn the the bright whites and softer shades the season lends itself to.
This year, I look forward to the arrival of the Mama b, who's collection this spring has taken inspiration from nature, colours and fabrics that's are so natural and pure, they're almost therapeutic.
Colours include soft greys, pinks and elicriso, a plant found in Italy, which inspired designer Sara's Colour Palette.
As for the rest of our unbelievable designers, I'll leave you with a small taste of what's to come over the forthcoming weeks. I'm sorry, I don't mean to tempt you but...
FASHION, LIFESTYLE, CONCEPT STORE